Mark Knopfler

Dr. Perricone must have been thanking his lucky stars when no other than Oprah Winfrey featured his book — The Perricone Promise — on her TV show. Not only would the millions of people watching the show be tempted to go out and buy it, but it would quickly bring it to the attention of media outlets and broadcasters across the world. This was payday for Dr. Perricone.

It was also payday for the many produces or acai products: manufacturers and distributors of acai berry supplements, preserves, purees and juices must have jumped for joy at the news of the success of Dr. Perricone’s book. Acai, and by association acai supplements and the rest of the products, was named by Dr. Perricone as the world’s number one super food. Quite an accolade, I am sure you agree, and definitely one that helped to catapult sales of acai berry supplements to a level we have never seen before.

The problem with acai — if it is really a problem — is that the fruit degrades worryingly quickly once it has been harvested. This means that it is very difficult to store and transport. Processing the berry into acai supplements is a benefit that first solves this particular ‘problem’.